Avalanche Canada
Avalanche Canada is the definitive source of information for winter backcountry travelers in Canada. Both recreational users and industry professionals rely on the information displayed on the Avalanche Canada App.
The specific challenges of this Mobile Application redesign are mostly to do with UI but issues with visual clarity were addressed as well. More details of the concept below.
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Most users would be familiar with Avalanche Canada's Social Media pages, therefore Instagram was chosen as the primary channel for advertising the relaunch.
Building a strong identity for brand differentiation is the focal point of this proposal and it has been achieved with both a unique visual approach to the labels as well as the color scheme and imagery that draws heavily from the local environment.