Katie Cosmetics

After expanding their services, the client recognized the need to do a rebrand including new name, new logo and new website. In order to differentiate in the very competitive market in Squamish, Whistler and Pemberton, the brand needed to stand out with a more high-quality look. The brand must also offer space for the client’s business to grow in new directions in the future.

We decided on a clean, modern and simple style to attract a wider target demographic. The brand was designed with women in the Sea to Sky region ages 17-38 in mind.

Walk a little taller!

The client wanted the brand to be mostly based on sans serif fonts and some all caps as well.

The client requested some hand lettering, which was incorporated in the logo.

Expanding her business meant the client needed a new logo, name and visual identity. The solution was a new color scheme and a name that would allow the client to add new products and services in the future.

Go check out my client's page at www.katiecosmetics.ca