KITESPOTS

The client was exploring the idea of a crowdsourced modern, applike website for kitesurfers around the world. In order to test the idea as a Minimal Viable Product, a logo was needed as well as a color palette and an icon for App Store.

This product was a great opportunity to try out some animated logos as well, so a simple GIF animated logo was created. The main source of inspiration for the color palette was drawn from kite locations from the tropics to the Pacific Northwest.

Find your wind!

Some keywords from the client were light, warm, energized and local.

A simple, fun logo and energetic color palette were created to test out this MVP.

It was important that the mood of the brand was in line with the nature of kitesurfing and the global community that gathers around the sport in unique locations worldwide.

This brand was built entirely in Adobe InDesign, including the animated logo.