LiveXceptional

LiveXceptional is a passion project for a client launching his life coach business. Keywords from the client included "elevate", "shift", "rise above".

Research was conducted on the competition, focusing especially on businesses that offer life, passion & happiness coaching. Most competitors have a light-colored, airy, white-based brand. The client was open to a more visually striking brand.

A design constraint to consider was that the letter "X" was to be incorporated in the logo as it is part of the client's name.

Rise above!

Concept for the final logo was the idea of rising to a level above, finding an elevated version of yourself.

Video from client's Youtube channel. www.youtube.com/user/duhrin1

The finished work sought to marry the idea of a rising quality and the letter X. The idea of a flame or spark was incorporated in the logo and at the same time the X acts as a submark. The project was executed using Adobe Illustrator and Photoshop.

See the client's latest exciting projects at www.livexceptional.ca