Women's Backcountry Series presented by
Mountain Skills Academy & Adventures (MSAA) is one of Canada’s leading mountain schools. It is an adventure provider and professional guide service operating in the Coast Mountain Range based in both Whistler and Squamish.
The client was adding a new product line tailored specifically for women in the backcountry. The product line would be launched for winter season 2019 and continue in the coming years. The first year included 8 courses and a kickoff event.
A major time constraint existed for the project as it's kickoff event was taking place one week after the initial meeting with the designer. The color scheme also had to stay on-brand with existing MSAA colors.
Lets inspire women in the backcountry!
Under a tight time constraint the new product line was launched successfully in 2019 and is currently running continuing to inspire women into the backcountry.
See the latest courses offered by the client at www.mountainskillsacademy.com